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This web page simon-jones.com had the following in the site, "Experienced higher education leader of international standing." Our analyzers viewed that the website stated " All aspects of directing a multi-campus, medium-sized university as the CEO and accounting officer Strategy, leadership, government and stakeholder engagement; operational budget, human resource,estates planning and maintenance; marketing, public relations and fundraising." The website's header had simon as the most important search term. It is followed by jones, president, and higher which isn't as ranked as highly as simon. The next words they used was education. leadership was included but will not be understood by web engines.